At InUnison, we are committed to supporting locally owned businesses that drive the economy and character of the Richmond area. To ensure clarity in our mission, we define key terms that shape our work.
What Is a Local, Independent Business?
A local, independent business is one that is both established and licensed within the greater Richmond region. These businesses operate independently, meaning they are not part of a national or international franchise system. They are typically owner-operated, deeply connected to the community, and contribute to the unique fabric of our local economy.
What Defines the Greater Richmond Region?
The Greater Richmond region encompasses a diverse and growing area that includes the City of Richmond and surrounding localities. At InUnison, we define this region as:
- City of Richmond
- Henrico County
- Hanover County
- Town of Ashland
- Goochland County
- Powhatan County
- Chesterfield County
- New Kent County
- Prince George County
- Select surrounding areas
These communities form the heart of our regional business ecosystem, offering a dynamic mix of industries, retail, hospitality, and service-based businesses that contribute to the area’s economic vitality.
By strengthening locally owned businesses, we help preserve the unique character of the great Richmond region and its surrounding communities while fostering sustainable growth and economic resilience. Whether you’re a small business owner, a customer looking to support local, or a community partner, understanding these definitions ensures we all work together toward a thriving local business environment.