Building a Vibrant Richmond by Supporting Local Businesses

Once upon a time, all businesses were local. They weren’t just places to shop or eat; they were born out of necessity, shaped by personal expression, and driven by a desire to create meaning through work. These businesses became the heart of their communities, where neighbors gathered, connections were forged, and dreams were built with grit and determination.

That spirit hasn’t changed. Local businesses still embody resilience and creativity. They define the unique character of our community, offering diversity, individuality, and a sense of belonging. But now, more than ever, they need our support.

When you walk into a local boutique, sip coffee from a neighborhood roaster, or enjoy a meal at a family-owned restaurant, you’re doing more than making a transactional purchase. You’re keeping a dream alive. You’re ensuring that the creativity, passion, and individuality that local businesses bring to Richmond remain a cornerstone of our community.

Without your support, these businesses face the very real threat of closing their doors for good. And when a local business shutters, we lose more than just a storefront. We lose jobs. We lose gathering spaces. We lose the very fabric of what makes Richmond and our neighborhoods vibrant and unique.

Imagine a Richmond where every corner feels the same. Where the places you once knew and loved have been replaced by faceless chains or, worse—vacant storefronts. That’s not the Richmond we want to build. We envision a thriving, resilient community where individuality and diversity are celebrated. Where small businesses not only survive but flourish, lifting up everyone around them.

This holiday season, commit to supporting local businesses. It’s easier than you think:

• Shop Small: Choose local shops for your gifts. Many offer one-of-a-kind items you won’t find anywhere else. Before heading to a big box store, check the locally owned store you’ve been meaning to check out.
• Dine Local: Enjoy festive holiday meals from local restaurants or cater your holiday parties with food from neighborhood spots – even if you source just one side dish from a local eatery, you’re making a difference.
• Spread the Word: It costs nothing to share your favorite local finds on social media and encourage friends and family to do the same. Word of mouth and personal recommendations from friends and family are worth their weight in gold to local businesses.
• Think Year-Round: Supporting local isn’t just for the holidays. Make it a habit to prioritize small businesses throughout the year.

When you support local businesses, you’re investing in a stronger, more connected Richmond. You’re helping your neighbors provide for their families, fostering innovation, and contributing to a community where everyone can thrive.

At FindLocalRVA and InUnison, we believe in the power of unity. Together, we can build a future where local businesses aren’t just surviving but thriving—a future where every purchase, every meal, and every shared experience strengthens our community and our connections.

This holiday season, and every season, choose to support what matters: choose to support local.

A Special Note: Sub Rosa Bakery, highlighted in this video, experienced a devastating fire over the weekend of November 24. The fire also affected the home of Second Bottle Wine Shop’s owner. In true Richmond and Church Hill spirit, the local small business community came together to support both of these beloved establishments, demonstrating the incredible power of unity. This holiday season, we encourage you to show your support for these businesses in any way you can.